From a brief to a finished website
A few inputs, or an existing site, become a complete web presence – with structure, content and an editorial review.
Why company websites age so quickly
Rarely because of the design – usually because nobody has time to maintain them.
The usual story
- The site was built once as a project and has been ageing ever since.
- Changes go through an agency and therefore take weeks.
- The content describes the company from the inside instead of the benefit from the outside.
- A site builder supplies templates but no structure and no argument.
How the generator works
- Audience, offering and tone are the input – structure and copy follow from them.
- An existing site can serve as the basis rather than as a burden.
- An editorial review sits before publication, not an unchecked text generator.
- Revising and approving happens in the portal instead of in email threads.
What the generator does
The difference to site builders: audience, offering and page structure are thought through.
New sites from a few inputs
Audience, offering and tone are enough – structure, copy and design follow from them.
Modernising an existing presence
Your current site is read, restructured and carried over into an up-to-date version.
Working together in the portal
Revise, comment and approve in one place instead of in email threads.
From input to published site
You see every intermediate result and can step in at any point.
- Briefor existing site
- Draftstructure and copy
- Revieweditorial
- Approveby you
- Livestill editable
How a site comes together
Four steps, and you see every intermediate result.
Brief or existing site
You supply a short brief – or we start from the site you have today.
Structure and content
Page layout, copy and design direction arrive as a complete draft.
Review and revision
Editorial checking and your change requests are worked in.
Go live
The site is published and stays editable in the portal.
What the generator is not meant for
- A site that is meant to stand out on craft alone – that needs its own hand.
- Shops with complex product logic and inventory integration.
- Cases where nobody can check the content professionally. Editorial review does not replace domain knowledge.
Frequently asked
What happens to our current site?
It stays untouched until you switch over. We read it and use it as a basis – the changeover is a deliberate step.
Is the copy simply generated?
It is produced automatically and then goes through an editorial review. What you see is a draft to work on, not a finished truth.
Can we make changes ourselves later?
Yes, in the portal. That is the point: the site should not become a project again at the next change.
Do we own the site?
Yes. Content, design and domain stay with you.
Has your site aged?
Show us the current one – we will show you what comes out of it.